The problem at the blood bank was shelf life. When disasters happen, people give blood the next day, but it takes a long time before it can be donated to an injured person. They needed a promotion that could show that there is always a need for donors. The client also needed it fast. And cheap.
The concept for this promotion hinged on the problem of timing. I suggested going backwards - and it made for an incredibly difficult and rewarding job. From location scouting to shooting, effects, final edit and scoring, it was done in 3 weeks on budget. We shot it on a Red One and reversed the footage in Premiere. All effects were done in Adobe AE.
WINNER : National Gold Addy Award for Cinematography, PSA
Director : Dave Lang Camera : Bobby Stone Producer : Katie Hartley Editor/Color/Effects/Copy/Concept : Luke Padgett Music : Tim Cofield